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Development
Our hotel development experience and the outstanding performance of our existing hotels provide the foundation for our current development efforts. Our business plan relies on the ability to identify and develop properties based on the following fundamental investment criteria:
- Strong, established markets
- High barriers to entry
- Optimal concept / brand
- Innovative design
- Premium product / value
- Intense development supervision
Serene Lodging’s award-winning design and construction team offers over 25 years of experience in the construction and redevelopment of hotels of all sizes--from 40-room independent hotels to full service hotels, and from new ground-up construction to back-to-bare-walls total renovation. With a vision for identifying profitable redevelopment opportunities in key markets, Serene's in-house technical expertise includes pre-construction and construction services, interior design, purchasing, and project management.
Planning and attention to detail, combined with the expertise of our principals and Serene team, ensure superior service to our guests, value to our lenders, and excellent financial returns for our investors.
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