|
Investment
Cycles challenge every business. Real estate and hotel development is particularly vulnerable, as it is fundamentally a long-term investment based on short-term facts.
It is our corporate belief that successful developers must be uncompromising in their investment standards during growth periods, and have the ability and courage to act on opportunities during declining periods. They must continuously strive to make sound long-term decisions, while maintaining flexibility to diversify and adapt quickly to inevitable changes that may disrupt even the most well orchestrated project.
A team of hotel real estate professionals, who, over the last twenty- five years, have witnessed the cyclical ravages of over-development and lack of anticipation, founded Serene Hotels, Inc. These individuals recognized opportunity within these cycles and have profited accordingly. During the real estate bust of the 1990's,for example, the partners of Serene Hotels purchased over fifteen distressed hotels from various institutions. These properties were renovated and repositioned successfully in their respective markets with the placement of capable operations and marketing teams.
Serene Lodging will continue to evolve and search for hotel acquisition and development prospects, despite a post 9/11 economic environment, and strive to pursue and capitalize on opportunities that create long term investor value and optimum returns, dedicated to uncompromising investment standards that transcend all property types.
Serene enjoys excellent relationships with major lodging companies including Marriott, Hilton, the Intercontinental Hotels Group, Choice Hotels, Cendant, and The Carlson Companies to further our investment goals.
|
